Heidi Klum – New Advertising Face of Bendon

Came the news that Heidi Klum on the road will be active again on the catwalk, now yet rather surprisingly. Heidi Klum is undoubtedly one of the most successful German top models who are also well known. As a model, Moderato washer and actress we have Heidi already can admire. Now the 41 from January is the new advertising face for New Zealand Bendon lingerie manufacturer. This announced Klum Heidi on their homepage. A multi-year contract to be concluded with Bendon accordingly. Thus the German top model the successor of “The Body” is Elle MacPherson (50).

Bendon is one of Australia’s leading lingerie and underwear labels. In the offer is not only women’s and men’s clothes, but also bridal lingerie and sleepwear. Famous models have already worked for the label. The new collection is titled “Heidi Klum intimates” be available. The men’s line by Bendon mean January 2015 “HKMan”.

Model is Creative Director
The line “Elle MacPherson intimates” by Bendon was launched in New Zealand in 1990 and has been a worldwide success. The complete collection is renamed from January 2015 now. But not only that, Heidi Klum will replace Elle MacPherson apparently also as Creative Director of the label. After that, there could be also soon swimsuits and Bikinis by Bendon under a new collection name.

Heidi Klum even expressed to her big coup and her new career: “I’ve always loved lingerie and cannot describe how incredibly exciting it is, my ‘intimates’-to start collection with Bendon worldwide”. So she is cited by “lucire.com” 41jährig. That one makes a model to the Creative Director, there’s Gilda nor Passionata. Heidi Klum feels her new role apparently grew. She said that she have modeled after all already in many lingerie. By “lucire.com” it is further quoted: “I am a mother of four children and understand how important it is to find the right underwear.”

Heidi Klum remains presenter
Apart from their January 2015 new role as Creative Director Klum will be Heidi continue as presenter in front of the camera. In addition to the US show “Project Runway”, and “America’s got talent” them from early November in Germany again after “Germany BB´s next top model”, and that searches for the 10th time. Initially the auditions held for this purpose. On 8 November in Cologne and on the 11th of November in Munich. Then continue as usual up to the final, where the top model 2015 is crowned in a great show. Still, the time slot for the 10th season was not announced by ProSieben.