La Perla Advertising Campaign

Today I present the new shots of ‘advertising fall winter 2011 2012 of La Perla, one of the brands of lingerie most popular and sophisticated world of fashion.As in the first images of the collection, the protagonist is always the Brazilian model Jeisa Chiminazzo portrayed masterfully by the American photographer Mary Rozzi. The inspiration for this campaign comes from the same influences that have inspired designers to create the La Perla collection: the fascinating 20s!Together we admire these beautiful shots that I show in the photo gallery.

The new collection autumn winter 2011 2012 of underwear inspired elegancechic and timeless’ 20s, a period characterized by sensuality refined and never vulgar. Definitely a challenging task to create such an atmosphere in advertising without risking vulgarity: the company is, however, succeeded brilliantly thanks to Mary Rozzy photographer and his team. The photo shoot in which were made shots advertising of the Roaring Collection, the name of this new line, has played an intimate and sophisticated among environments of stunning Villa Necchi in the heart of Milan. Besides the Rozzi is certainly not a novice: the photographer has worked during his career with international newspapers asVanity Fair , Elle and Glamour and has achieved splendid photographic campaigns for Salvatore Ferragamo and L’Oreal.

In this new collection La Perla has also dedicated a temporary site,www.theroaringcollection  laperla.com, which will be open until the end of the winter semester. What do you think of this new collection La Perla? Personally I find it very glamorous and sophisticated.