The occasion of the beginning of October-a month worldwide to combat breast cancer, Stella McCartney created a new exclusive lingerie collection that exudes confidence and style, beauty, femininity and sex appeal.
This year’s ambassador of the campaign is unique Cara Delevingne, which supports the cause with its authentic style and free spirit.
“By creating this collection I want women who will wear my models, not forgetting that it is appropriate to attend regular check-ups. Mammography is important to do regularly. Underwear is the first thing we put on in the morning and sets that represent are as rimaynder for all of us. Let them be the starting point of public awareness of this insidious disease. The series dedicated to the fight against breast cancer is not only beautiful but also brings key message in the name of womanhood and health”, says Stella McCartney.
“Breast cancer is one of the most spread diseases in women. All we know about it, but few take the necessary preventive measures” , she adds.
“I am happy that Kara has agreed to be the face of this year’s campaign. She embodies the modern woman. With her beauty and strength, it will attract the attention of all of us and will encourage us to be more responsible for themselves,” said Miss McCartney .
That’s not all, the British designer, daughter of famous musician – Paul McCartney and created the first ever bra for women underwent mastectomy . The model is feminine and extremely comfortable. It is more than just lingerie. This is the way women undergoing surgery for breast cancer, feel feminine and beautiful again.
In fact, Stella McCartney designed this bra in memory of his mother, who died from this disease.
October was declared a month against breast cancer in the distant 1985. In the beginning the idea was to promote mammography as an effective tool for early detection and treatment of the insidious disease.