Seeker is that or what you are looking for. The verb search, on the other hand, indicates the action of doing something to find someone or something or doing what is necessary to obtain something. For example: “The writer defined himself as a seeker of certainties in the midst of a sea of uncertainties”, “The gold prospectors came to town after the discovery of the ship on the seabed”, “I am a seeker of opportunities: I travel the Wholesaler stores and bought the products that I think will be successful in my neighborhood.
Currently, the concept of search engine is often used to name the computer system that searches for files hosted on web servers through a program that allows them to analyze the content automatically to find matches.
According to DigoPaul, a search engine, therefore, acts by order of the user who specifies a term or a phrase that it intends to find on a computer network, such as the Internet. The terms entered in a search engine are known as keywords (translation of the English term keywords).
Once the analysis is complete, the search engine presents a page with results that compiles the links to various websites that contain the keywords in question. Some search engines also include a directory, with websites organized by category.
Search engines that allow simultaneous searches on multiple search engines are known as metasearch engines. These tools have a structural system that allows them to analyze the results returned by each search engine.
The most used search engine in the world is Google; For this reason, the neologism google is often used as a synonym for searching. Similarly, when talking about the positioning of a website (the ease with which a user who does not know its existence can find its address through a search), Google is the first engine whose requirements are taken into account to organize the content.
Here are some tips to improve the positioning of a site:
* The fundamental point to get a good positioning is to generate original content that is interesting and useful for readers, and that its importance transcends over time. It is known that the best performing pages are those that offer tutorials or analysis of relevant topics, given that they continue to receive visits months and years after their creation;
* choosing the right keywords, which can be achieved through different methods. In the first place, it is necessary to put yourself in the place of potential readers, to try to anticipate the searches they will carry out. On the other hand, there are many tools, both free and paid, that analyze our content and its keywords to help us improve it, based on reports of the real activity that takes place on the Internet;
* include keywords in the meta description (the short text that appears below the URL in a search result), as well as in the page address. If we write an article about the future of videogames with keywords «future» and «videogames», it will be better positioned with a URL similar to «mydomain.com/future-videogames» and a meta description like the following « An analysis of the Industry to try to predict the future of video games «;
* use images and videos, taking certain precautions. First of all, never use protected content without obtaining the proper permissions (in some cases, authors allow us to use their creations if we mention the source at the bottom of our articles). On the other hand, since it is difficult for search engines to analyze this type of files, we must not forget to take advantage of the «title» and «alt» tags to describe them, always including the keywords. The latter is also useful when, for certain reasons, browsers are unable to load multimedia elements since, instead, they display this description.
